Froosh Smoothies Have a Pick-Me-Up Message

By: Annie Ho - Published: Jul 13, 2010 • References: pearlfisher & thedieline
The Froosh smoothies brand has figured out a way to stand out from shelves at the supermarket. This Swedish smoothie company is now putting witty comments on their labeling to make them pop out and hopefully grab your attention.

There are five new labels for the new Froosh smoothies. Some of the messages included are: "One ingredient: fruit" and "Goji: strange name, super fruit." This is a healthy fruit smoothie brand so it is no surprise that they include witty fruit jokes on their label. Stats for Witty Health Drinks Trending: Older & Average
Research: 9,580 clicks in 305 w
Interest: 2 minutes
Concept: Froosh Smoothies
Related: 64 examples / 49 photos
Segment: Neutral, 12-35
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