Fresh fruit can often sell itself, so when it came to designing The Patch packaging for enhanced farm products it immediately became important to maintain a sense of organic simplicity. Jackie Elliott's priority was to show the consumer that the scrumptious red seed-studded treats were only delicately manipulated to make delicious wines and jams.
The full-bodied natural ruby color of both products is highlighted behind clear glass bottles and jars. Minimal labeling puts the emphasis on one's view of the contents. Kraft paper boxes provide a sneak peek of each item through circular holes that match the red logo, and the earthy brown of The Patch packaging alludes to the natural quality of the alcohol, the conserves and the freshly picked strawberries.
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