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Mr. Brigadier Packaging Harkens to the Treat's History

By: Amelia Roblin - Published: • References: danieldg.br & packagingoftheworld
Classic negrinho chocolates have been given a fresh and contemporary image with the design of Mr. Brigadier packaging. Daniel Machado wished however to instill each box and jar with a subtle taste of the sweets' history through the conception of the retro logo and the mesmerizing color scheme.

Firstly, Senhor Brigadeiro himself was rendered in a simple two-tone illustration complete with a dinner jacket, a curling mustache and a monocle. The image is embraced with a spiraling frame employed as a medallion to label each chocolate wrapper.

When it comes to the aesthetic of Mr. Brigadier packaging, the color black was a deliberate decision, since the nickname of these confections literally means "blackie." Printed with fine curving stripes against yellow, this project succeeds to be low-cost, sophisticated and scrumptious. Stats for Hypnotic Chocolate Branding Trending: Older & Average
Traction: 27,378 clicks in 177 w
Interest: 4 minutes
Concept: Mr Brigadier Packaging
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: regal restaurant aesthetics, trippy treat branding, and endearing dragonfly branding.