Eco Fast Food

Convenience food brands focus on green issues to entice more customers
Implications - There aren’t many brands that can simply ignore consumers’ burgeoning interest in environmental issues. Thus, major fast food chains like McDonald’s and KFC are joining in on the eco movement, hoping to appeal to green-minded consumers through conscientious efforts in environmental initiatives. Once megabrands like these start on the path toward more sustainable practices, other smaller fast food companies have no choice but follow suit.
SCORE: 3.8
Mild Top 5 Examples: 16,680 Total Clicks Dec 10 - Mar 12
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DEMOGRAPHICS
Eco Fast Food Chains - KFC Green Indianapolis Aims for LEED Architectural Certification
SCORE: 5.4
Warm 8,484 Clicks Pub: May 4, 11
Eco Fast Food Chains
KFC Green Indianapolis Aims for LEED Architectural Certification
Kentucky Fried Chicken may not make you think immediately of sustainability, but the new KFC Green Indianapolis project aims to continue on with the environmentally conscious attitude that the restaurant… [More]
Fast Food Rehab Commercials - The McDonald's 'A to Z Campaign' Does Damage Control
SCORE: 4
Mild 3,506 Clicks Pub: Jul 27, 11
Fast Food Rehab Commercials
The McDonald's 'A to Z Campaign' Does Damage Control
For years McDonald's has taken a beaten in the mainstream media for its lack of nutritional value and rumors of genetically modified foods, and their new McDonald's 'A to Z Campaign' strikes back at those… [More]
Organic Fast Food Campaigns - Willie Nelson Sings for the 'Back to the Start' Chipotle Ad
SCORE: 4.2
Mild 2,508 Clicks Pub: Sep 6, 11
Organic Fast Food Campaigns
Willie Nelson Sings for the 'Back to the Start' Chipotle Ad
If you don't think Coldplay, Willie Nelson, a Mexican fast food restaurant and sustainable farming had much in common, feast your eyes on the new 'Back to the Start' Chipotle commercial. The anti-factory… [More]
Fast Food Charging Stations - West Virginia McDonald's Goes Green by Charging Electric Vehicles
SCORE: 2.9
Untested 1,573 Clicks Pub: Dec 22, 10
Fast Food Charging Stations
West Virginia McDonald's Goes Green by Charging Electric Vehicles
With its newly built electric vehicle charging stations, the West Virginia McDonald's has a new way of pleasing its customers. Not only is the golden-arched chain catering to its hungry, hungry fast-food… [More]
Farming-Awareness Films - The Karen O 'Abandoned' Chipotle Video Helps Small Country Business
SCORE: 1.4
Untested 609 Clicks Pub: Oct 15, 11
Farming-Awareness Films
The Karen O 'Abandoned' Chipotle Video Helps Small Country Business
It might seem unusual to find rockstars teaming up with fast food chains to promote sustainable farming, but that's exactly what you'll see in the Karen O 'Abandoned' Chipotle advert. Created for the Chipotle… [More]