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Launched at Kentucky college this week, the KFC 'Double Down' promotion reared its head across students' backsides all over campus. Using undergraduate girls as human billboards, KFC is paying each participant $500 to promote its new chicken-bacon-cheese burger.

The ironic campaign advertises this bun-less sandwich on anatomical buns, giving it a bit of clever humor. As undignified as the 'Double Down' promotion may seem to some, it surely kicks ass in terms of publicity.