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McDonald's Suzi Van Zoom is a Story of a Girl Who Loves Happy Meals

By: KimLeo - Published: • References: youtube
Leo Burnett partnered with DUCK and Kompost to create this highly-stylized spot for McDonald's.

'Suzi Van Zoom' is set in an illustrated universe of a child's vivid imagination; a stylized and magical world in which animals munch on Apple Dippers and enjoy lunch at McDonald’s. Suzi Van Zoom is the tale of a young girl and her bike, which she rides everywhere from the Zoo to Timbuktu. Suzi only ends her fantastical bike ride for a break at McDonald’s with her new animal friends. According to Kompost, "Suzi van Zoom changes gear from the lyricism of its predecessors into the hectic world of a scorching bicycle ride by Suzi."

Part of the Happy Tales series, Suzi Van Zoom invites the viewers to experience joy and the box it comes in at their nearest McDonald's. Stats for Fantasy Zoo Foodvertising Trending: Older & Chilly
Traction: 905 clicks in 183 w
Interest: > 3 minutes
Concept: McDonald's Suzi Van Zoom
Related: 78 examples / 60 photos
Segment: Females, 12-35
Comparison Set: 29 similar articles, including: 20 crazy mcdonalds finds, sleek fast food redesigns, and crowdsourced mcadvertising.