Mcdonald's Mccafé Ad Features Coffee-Craving Characters

By: Chalaine Mantha - Published: Jan 25, 2011 • References: ddb & ibelieveinadv
The McDonald’s McCafé ad by DDB in Austria features some sculpted and deformed people. The tag line for the ad reads, "Everyone needs his morning coffee. Every day from 7 am."

The Play-Doh people obviously didn’t have their coffee! The construction worker is as flat as a pancake, the mother of two is in a knot and the business man is totally disfigured. The ad isn’t very realistic, but it definitely gets the point across! Stats for Play-Doh People Ads Trending: Older & Warm
Research: 5,125 clicks in 278 w
Interest: 4 minutes
Concept: Mcdonald’s Mccafé Ad
Related: 44 examples / 34 photos
Segment: Neutral, 4-55+
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