The Pizza & Love Global Slice Campaign Feeds the Greater Good

By: Amelia Roblin - Published: Apr 4, 2011 • References: & adsoftheworld
Doing one's part to eat for the environment may not have to end at the farmer's market because the Pizza & Love global slice campaign suggests that it's one Italian restaurant that takes the planet's health into account for the consumer.

Found in Barcelona, Spain, this pizza joint is marketing itself for its sustainable practices of sourcing organic ingredients for all recipes. The print ads have been designed by the Contrapunto advertising agency, turning the round grease mark image on the bottom of a pizza box into an image of the world. Strategically placed single slices with artistic toppings elude to endangered geographical locations, namely the Arctic and the Amazon. The Pizza & Love global slice campaign suggests that even ordering in can help you do your part to minimizing the climate change. Stats for Earth-Loving Flatbread Ads Trending: Older & Chilly
Research: 4,358 clicks in 268 w
Interest: 3.5 minutes
Concept: Pizza Love Global Slice
Related: 56 examples / 43 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: multi-pizza pizzas, fast food pizza toppings , and naughty food ads.