Lexus 'December to Remember' Campaign Donates to Toys for Tots

By: Katherine Vong - Published: Dec 9, 2011 • References: facebook & popsop
For the Lexus 'December to Remember' campaign, the automaker has embarked on a social media charity campaign that asks customers to help the car maker donate to Toys for Tots, an organization that donates unused toys to children in need.

Visitors of the Lexus Facebook page simply have to follow the brand's instructions on sharing a post and Lexus will donate $5, up to a maximum of $100,000, to Toys for Tots for every post. Participants can also use Twitter to share posts by using the hashtag #lexusbigredbow.

Another part of the Lexus ‘December to Remember’ initiative is lower financing on Lexus’s IS, ES, RX and CT hybrid models. The brand has also released a few commercials centered on playing a certain song that indicates this annual sales event has arrived. Stats for Social Media Charity Drives Trending: Older & Chilly
Research: 879 clicks in 232 w
Interest: 1.2 minutes
Concept: Lexus 'December To Remember'
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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