During Milan Design Week 2012, IKEA bombed its own ads to create these cool Banksy-inspired IKEA street art designs.
The company glued black and white street graffiti-style stencilled posters in the famous style of Banksy on their own ads and along the Milan subway with the title: People Bring Design to Life. The graffiti posters cheer up the subway with different shapes, from a ballet dancer stretching on a chair and a little boy sitting on a chair to a gnome standing on top of a pile of magazines.
The IKEA ads create a visual spectacle for subway riders on steps, escalators and concrete walls. These ads are a great way to gain consumer attention.
Stats for Banksy-Inspired Ads
Trending: Older & Average
Research: 2,685 clicks in 210 w
Interest: > 3 minutes
Concept: Graffiti Ikea Ads
Related: 82 examples / 63 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: light graffiti advertising, aircraft graffiti , and animated graffiti ads.
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