Brand-itorials

Companies use magazine-style content to enhance customer experience
Implications - Although brands have traditionally relied on advertorials within popular magazines to provide their customers with product information and entertaining content, companies are beginning to create their own publications to increase customer engagement. These typically virtual branded "magazines" range from publications (such as Zappos' app) that encourage instant shopping, to promotional sites (for example, Louis Vuitton's 'New, Now' site) that offer creative content for an immersive brand experience. Such branded editorial content helps engage current fans in addition to capturing other consumers by drawing them into an interactive experience that compels them to return for more.
SCORE: 3.4
Mild Top 6 Examples: 20,227 Total Clicks Nov 11 - Mar 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Film-Inspired Photoblogs - Capitol Couture is a Tumblr Based on Fashion from The Hunger Games
SCORE: 6
Hot 14,107 Clicks Pub: Jan 25, 12
Film-Inspired Photoblogs
Capitol Couture is a Tumblr Based on Fashion from The Hunger Games
The marketing people behind the film The Hunger Games have launched a Tumblr called Capitol Couture, giving fashionable fans of the film a place where they can get their fill of the movie's haute couture.… [More]
Eco Chic Lifestyle Magazines - 'Positive Luxury' Helps Customers Make Ethical Fashion Choices
SCORE: 5.4
Warm 2,346 Clicks Pub: Mar 30, 12
Eco Chic Lifestyle Magazines
'Positive Luxury' Helps Customers Make Ethical Fashion Choices
Positive Luxury (PositiveLuxury.com) is an online lifestyle magazine that is updated daily and allows visitors to make fashionable, modern and ethical purchases directly from the website. The e-... [More]
Retailer Magazine Apps - Zappos ZN Combines Editorial Content and Online Shopping
SCORE: 2.3
Untested 1,565 Clicks Pub: Dec 23, 11
Retailer Magazine Apps
Zappos ZN Combines Editorial Content and Online Shopping
There is a lot of potential in combining retail and editorial content for mobile customers, especially in the fashion industry, and the Zappos ZN app does just that. This tablet application provides customers… [More]
Automaker Sports Publications - BMW iMagazine Olympics Edition Focuses on Sport & Athletes
SCORE: 1.7
Untested 649 Clicks Pub: Nov 30, 11
Automaker Sports Publications
BMW iMagazine Olympics Edition Focuses on Sport & Athletes
The BMW iMagazine Olympics edition is a special edition of the car-branded tablet app that focuses on the London 2012 Olympic and Paralympic Games. Created by Partners Andrews Aldridge, the BMW iMagazine… [More]
Digital Couturier Magazines - Louis Vuitton 'New, Now' Site Offers Fashionable Content
SCORE: 2.3
Untested 993 Clicks Pub: Jan 19, 12
Digital Couturier Magazines
Louis Vuitton 'New, Now' Site Offers Fashionable Content
The Louis Vuitton 'New, Now' website is an example of one of the many new ways traditional fashion houses are trying to engage their customers. Today's luxury designers must focus on more than just great… [More]
Racetrack iPad Locks - The Audi Magazine Slide Track is an Ad That Doesn't Feel like an Ad
SCORE: 2.6
Untested 567 Clicks Pub: Nov 18, 11
Racetrack iPad Locks
The Audi Magazine Slide Track is an Ad That Doesn't Feel like an Ad
It is hard to determine what is more amazing when playing with the Audi Magazine Slide Track, the people behind the concept or the piece of technology that inspired the idea. Perhaps it is simply a stalemate… [More]
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