The Stickybits Liptons Brisk Tea campaign features interactive graffiti ads with a series of monstrous street murals to be decoded by smartphones.
A quick scan of the art using a mobile phone brings up a video of the mural being painted. People who scan the Stickybits Liptons Brisk Tea artwork are given a chance to win an Xbox 360. These ads are sure to attract a lot of attention and are a great way to reach thirsty customers on the street.
Stats for Interactive Graffiti Ads
Trending: Older & Average
Research: 4,288 clicks in 280 w
Interest: > 3 minutes
Concept: Stickybits Liptons Brisk Tea
Related: 88 examples / 68 photos
Segment: Males, 12-55
Comparison Set: 32 similar articles, including: graffitivertising, interactive street art, and 30 examples of playful street art.
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