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Manufactured Addiction
Gamified shopping keeps customers hooked & coming back for more
Implications - An increasing number of websites are gamifying shopping, which, psychologically, can cause buying addiction. These sites include "flash shopping" sites with limited-time sales that make us feel a thrill when we buy something against a ticking clock, rewards-based sites that offer points in return for purchases, and deal-based sites like Plukka, in which the excitement is based on getting a great deal only if enough people agree to buy. All of these game-based shopping innovations elevate dopamine in the brain, which makes a person feel good about the shopping experience, thereby stimulating addiction and the desire to return for more. Thus, retailers will only continue to merge gaming and buying to intensify the shopping experience and attract -- and hook -- more customers.
| Score: 4.1 |
Mild
Top 6 Examples:
Date Range:14,698 Total Clicks Apr 11 - Mar 12 |
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Budget-Friendly Fine JewelryPlukka Relies on Customer Interest Before Pieces Become AvailableOnline jewelry e-tailer Plukka has devised an incredible business model that reduces the brand’s own cost and risk while providing its customers with affordable fine jewelry pieces. Plukka,... [More] |
Charitable Shopping Websites'WorldWix' Donates Portions of Profit to Donation of Your Choice'WorldWix' is the best place to shop online because it allows users to donate part of what they spend to the charity of their choice.
The retailer sets the donation amount (usually around 2%-7%) and… [More] |
Interactive Designer MicrositesKarl's Kult on Net-a-Porter Offers Mobile Apps and MoreJoin Karl's Kult on the designer fashion eBoutique Net-a-Porter.com and you will be in for a wildly stylish ride. To create buzz around Karl Lagerfeld's newest collection, 'Karl,' the online site has created… [More] | |||||||||
Online Coupon TradingThe SKEEDKA Website Helps Circulate Group Deals Before They ExpireThe SKEEDKA website is a user-friendly platform that connects individuals with a community of buyers, allowing them to trade and purchase deals they've previously bought on sites like Groupon or TeamBuy.… [More] |
Automaker Daily DealsHyundai Becomes the First Automaker to Partner With GrouponOn the surface, the recent Hyundai Groupon may not seem like a newsworthy event. The Korean automaker recently offered Chicago-area residents a coupon for a $29 oil change, tire rotation and inspection.… [More] |
Couture Consignment eBoutiquesResell Your Luxury Fashion Pieces on reFashionerWhen you bought that pair of ultra-pricey Christian Lacroix heels, you thought it was a good investment, but now it's two years later and they've never seen the light of day -- that's where the site reFashioner… [More] | |||||||||
