Dentsu Creates Campaign for London's Hybrid Taxi

By: Peter Vallas - Published: Dec 9, 2010 • References: fastcodesign
Leaning towards a more environmentally conscious world, a hybrid taxi company by the name of 'greentomatocars' has launched in one of the busiest cities in Europe, London. In a city of over 7 million people, how do you promote a concept so that people notice? Laser graffiti, of course.

Known for its stellar interactive campaigns, Dentsu has done it once again. A camera and computer generate graphics from a laser wand as it moves across surfaces, which are then projected onto to the Battersea Power Station in London.

The graffiti may not be permanent, but it's sure to paint a vivid picture in one's mind. Stats for Laser Graffiti Trending: Older & Average
Research: 4,175 clicks in 284 w
Interest: 4 minutes
Concept: Eco-Conscious Graffiti
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: oversized graffiti markers, interactive street art, and urban graffiti artworks.