Leaning towards a more environmentally conscious world, a hybrid taxi company by the name of 'greentomatocars' has launched in one of the busiest cities in Europe, London. In a city of over 7 million people, how do you promote a concept so that people notice? Laser graffiti, of course.
Known for its stellar interactive campaigns, Dentsu has done it once again. A camera and computer generate graphics from a laser wand as it moves across surfaces, which are then projected onto to the Battersea Power Station in London.
The graffiti may not be permanent, but it's sure to paint a vivid picture in one's mind.
Stats for Laser Graffiti
Trending: Older & Average
Research: 4,172 clicks in 280 w
Interest: 4 minutes
Concept: Eco-Conscious Graffiti
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: oversized graffiti markers, interactive street art, and urban graffiti artworks.
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