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Back Pocket Packaging

Levi's Denim-Inspired Body Products for Men Designed by Lama Khayyat

— May 1, 2011 — Fashion
This student packaging design by Lama Khayyat for a men's body product is fashionable and slick, perfect for the rugged man.

Lama Khayyat was asked to create a product line for men’s skincare with a choice of any well-known company that didn't already have a line of its own. Khayyat chose Levi’s & Strauss, the iconic denim company that created the world's first pair of jeans. Khayyat used a defining part of any pair of jeans to represent the brand's body products by making the label a back pocket, paying close attention to the denim stitching. Different color coding of the stitches represents a different product of the line, which includes hair gel, shaving cream and lotion.

It's too bad that it's only a concept, because the denim design by Lama Khayyat is brilliant.
Trend Themes
1. Fashionable Skincare Products - There is an opportunity for beauty and skincare companies, fashion brands, and designers to collaborate to create skincare products with trendy, fashionable packaging.
2. Innovative Packaging Design - There is an opportunity for packaging designers to create innovative and unique packaging designs that are inspired by well-known fashion brands, like denim stitching for Levi's.
3. Color-coded Product Lines - There is an opportunity for companies to create color-coded product lines that use different colors to represent different products, which can help with brand recognition and make it easier for customers to find and purchase specific products.
Industry Implications
1. Skincare Industry - Skincare companies can collaborate with designers and fashion brands to create trendy skincare products with fashionable packaging design.
2. Fashion Industry - Fashion brands can expand their product lines by collaborating with beauty and skincare companies to create fashionable and unique packaging designs for skincare products.
3. Packaging Industry - Packaging designers can use well-known fashion brands, like Levi's, as inspiration to create innovative packaging designs for various industries, such as beauty, skincare, and fashion.
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