Levi's Denim-Inspired Body Products for Men Designed by Lama Khayyat

By: Summer Luu - Published: May 1, 2011 • References: lovelypackage
This student packaging design by Lama Khayyat for a men's body product is fashionable and slick, perfect for the rugged man.

Lama Khayyat was asked to create a product line for men’s skincare with a choice of any well-known company that didn't already have a line of its own. Khayyat chose Levi’s & Strauss, the iconic denim company that created the world's first pair of jeans. Khayyat used a defining part of any pair of jeans to represent the brand's body products by making the label a back pocket, paying close attention to the denim stitching. Different color coding of the stitches represents a different product of the line, which includes hair gel, shaving cream and lotion.

It's too bad that it's only a concept, because the denim design by Lama Khayyat is brilliant. Stats for Back Pocket Packaging Trending: Older & Chilly
Research: 1,900 clicks in 260 w
Interest: 2.8 minutes
Concept: Lama Khayyat
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: repurposed grease packaging, hotel romance kits, and mass-produced organic cosmetics.