'A Perfume Organic' Comes in an Array of Fragrances for the Eco Warrior
What I particularly like is that A Perfume Organic comes in a very alluring package that is not typical of the past generation of organic and eco packaging trends, which means the brand is potentially capable to crossover to various demographics.
Implications - The eco movement has informed the values of a large cross-section of society. Consumers that identify with a green way of thinking value sustainable products and efficient design. Companies should take this into consideration when pitching products to this group.