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Portable Safety
Innovations designed to protect consumers on the go
Implications - Natural disasters, crime, freak accidents -- there is much to fear in today's danger-ridden world, which is why consumers are now more cautious than ever, cognizant of decreasing risk wherever and whenever they can. Thankfully, there are many different innovations (however bizarre some may be) to alleviate their anxiety. Ranging from shopping bags that double as helmets to pepper spray phone attachments, the number of tools designed to protect consumers while they go about their day-to-day lives is increasing. Since it takes advantage of a consumer's desire to feel safe and secure, appealing to fear, as many brands have uncovered over the years, can be an extremely effective marketing strategy.
| Score: 4.5 |
Mild
Top 6 Examples:
Date Range:13,931 Total Clicks Jul 11 - Apr 12 |
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High-Tech Safety JewelryMyRingGuard Sends Distress Signals to Contacts in EmergenciesWhether you're out for a run or walking in the dark, it's always good to have a product like the MyRingGuard on, because anything dangerous can happen spontaneously.
Rachel Owens came up with the idea… [More] |
Pepper Spray PhonesThe SmartGuard Defense Mechanism Keep You and Your Phone SafeThe SmartGuard pepper spray smart phone case helps keep you safe from any attackers.
This handy case attaches onto the side of an iPhone and can be activated simply by detaching it from the phone. As… [More] |
Rechargeable Handlebar LightsThe 'Glo-Bars' are a Sustainable Bicycle Safety PrecautionBicycle safety applications have become a recent trend in cycle manufacturing and as ideas bloom, newer ideas are given a chance to form and the ‘Glo-Bars’ are a perfect example.
They... [More] | |||||||||
Protective Shopping BagsThe Grappa Bag Could Save Your LifeThis nature-proof shopping bag helmet (also known as the Grappa Bag) might look ridiculous, but in some parts of the world this Japanese invention actually makes sense. Nobody carries around their... [More] |
Portable Hotel Alert SystemsThe Travel Door Alarm Keeps You Safe on TripsIf you're worried about staying in a sketchy motel due to a faulty car, you can ease your worries by carrying the Travel Door Alarm with you.
For those who are paranoid about creepy guests sneaking into… [More] |
Bike Safety Body StampsThe Arrow Concept Will Help Cyclists Stay Visible on the RoadIf tattoos tickle your fancy and the bicycle is your transportation of choice, you'll want to get your hands on the Arrow Concept stat. Created by designers Weiche Wu & Kwang Hyun Ahn, the Arrow Concept… [More] | |||||||||
