Portable Safety

Innovations designed to protect consumers on the go
Implications - Natural disasters, crime, freak accidents -- there is much to fear in today's danger-ridden world, which is why consumers are now more cautious than ever, cognizant of decreasing risk wherever and whenever they can. Thankfully, there are many different innovations (however bizarre some may be) to alleviate their anxiety. Ranging from shopping bags that double as helmets to pepper spray phone attachments, the number of tools designed to protect consumers while they go about their day-to-day lives is increasing. Since it takes advantage of a consumer's desire to feel safe and secure, appealing to fear, as many brands have uncovered over the years, can be an extremely effective marketing strategy.
SCORE: 3.6
Mild Top 6 Examples: 27,173 Total Clicks Jul 11 - Apr 12
Popularity
Activity
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DEMOGRAPHICS
High-Tech Safety Jewelry - MyRingGuard Sends Distress Signals to Contacts in Emergencies
SCORE: 4.9
Warm 2,805 Clicks Pub: Nov 3, 11
High-Tech Safety Jewelry
MyRingGuard Sends Distress Signals to Contacts in Emergencies
Whether you're out for a run or walking in the dark, it's always good to have a product like the MyRingGuard on, because anything dangerous can happen spontaneously. Rachel Owens came up with the idea… [More]
Pepper Spray Phones - The SmartGuard Defense Mechanism Keep You and Your Phone Safe
SCORE: 4.6
Mild 6,716 Clicks Pub: Feb 23, 12
Pepper Spray Phones
The SmartGuard Defense Mechanism Keep You and Your Phone Safe
The SmartGuard pepper spray smart phone case helps keep you safe from any attackers. This handy case attaches onto the side of an iPhone and can be activated simply by detaching it from the phone. As… [More]
Rechargeable Handlebar Lights - The 'Glo-Bars' are a Sustainable Bicycle Safety Precaution
SCORE: 3
Mild 13,419 Clicks Pub: Mar 31, 12
Rechargeable Handlebar Lights
The 'Glo-Bars' are a Sustainable Bicycle Safety Precaution
Bicycle safety applications have become a recent trend in cycle manufacturing and as ideas bloom, newer ideas are given a chance to form and the ‘Glo-Bars’ are a perfect example. They... [More]
Protective Shopping Bags - The Grappa Bag Could Save Your Life
SCORE: 3.7
Mild 1,397 Clicks Pub: Apr 22, 12
Protective Shopping Bags
The Grappa Bag Could Save Your Life
This nature-proof shopping bag helmet (also known as the Grappa Bag) might look ridiculous, but in some parts of the world this Japanese invention actually makes sense. Nobody carries around their... [More]
Portable Hotel Alert Systems - The Travel Door Alarm Keeps You Safe on Trips
SCORE: 2.8
Untested 1,483 Clicks Pub: Jul 28, 11
Portable Hotel Alert Systems
The Travel Door Alarm Keeps You Safe on Trips
If you're worried about staying in a sketchy motel due to a faulty car, you can ease your worries by carrying the Travel Door Alarm with you. For those who are paranoid about creepy guests sneaking into… [More]
Bike Safety Body Stamps - The Arrow Concept Will Help Cyclists Stay Visible on the Road
SCORE: 2.2
Untested 1,353 Clicks Pub: Mar 5, 12
Bike Safety Body Stamps
The Arrow Concept Will Help Cyclists Stay Visible on the Road
If tattoos tickle your fancy and the bicycle is your transportation of choice, you'll want to get your hands on the Arrow Concept stat. Created by designers Weiche Wu & Kwang Hyun Ahn, the Arrow Concept… [More]