Category
Lifestyle
Routine Protein
3.1
Trend score
Trend
What is the Portable Safety trend?
Portable Safety: Natural disasters, crime, freak accidents -- there is much to fear in today's danger-ridden world, which is why consumers are now more cautious than ever, cognizant of decreasing risk wherever and whenever they can. Thankfully, there are many different innovations (however bizarre some may be) to alleviate their anxiety. Ranging from shopping bags that double as helmets to pepper spray phone attachments, the number of tools designed to protect consumers while they go about their day-to-day lives is increasing. Since it takes advantage of a consumer's desire to feel safe and secure, appealing to fear, as many brands have uncovered over the years, can be an extremely effective marketing strategy.
Trend themes
Themes within the Portable Safety trend
Three behaviours holding the trend together01
On-the-go Safety Products
Consumers are increasingly concerned with personal safety and security, leading to the development of a variety of portable safety products that can be used while on-the-go.
02
Technology-enhanced Personal Safety
Advancements in technology have led to the creation of smart and connected personal safety devices, such as wearables and phone cases, that can send distress signals or provide other forms of protection.
03
Sustainable and Energy-efficient Safety Products
Concerns about the environment, coupled with a desire for sustainable and energy-efficient products, have led to the development of bicycle safety products that use rechargeable systems and LED lights.
Industry implications
What the Portable Safety trend means for industry
Where the trend changes the playbookFor
Personal Safety Products
Business professionals in this industry can take advantage of the growing demand for portable and technology-enhanced safety products, and market their products to consumers concerned about safety and security in their daily lives.
For
Bicycle and Outdoor Sports Equipment
Manufacturers in this industry can incorporate sustainable and energy-efficient safety products into their offerings, as consumers become more conscious about their environmental impact and seek out eco-friendly options.
For
Mobile App Development
App developers can capitalize on the trend of technology-enhanced personal safety products by creating apps that integrate with wearables or phone cases to provide users with enhanced safety and security features.
Trend signals
Trend signals for Portable Safety
Trend score 3.1 out of 10, from popularity 54%, activity 31%, freshness 8%.
Popularity54%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Portable Safety trend
7 featured examples from Jul 28, 2011 to Apr 23, 2012CategoryLifestyle
High-Tech Safety Jewelry
MyRingGuard Sends Distress Signals to Contacts in Emergencies
The wearable technology industry can capitalize on the trend by developing more advanced safety devices like MyRingGuard.
CategoryTech
Pepper Spray Phones
The SmartGuard Defense Mechanism Keep You and Your Phone Safe
The personal safety industry can explore the integration of self-defense capabilities into smartphone accessories, providing consumers with enhanced security options.
CategoryUnique
Rechargeable Handlebar Lights
The 'Glo-Bars' are a Sustainable Bicycle Safety Precaution
Industry can explore the development of advanced safety features and sustainable technologies for bicycles and accessories.
CategoryUnique
Protective Shopping Bags
The Grappa Bag Could Save Your Life
The retail industry can explore innovative shopping bag designs to enhance safety and address consumer concerns.
CategoryUnique
Portable Hotel Alert Systems
The Travel Door Alarm Keeps You Safe on Trips
The portable hotel alert systems trend has disruptive potential in the travel and tourism industry, particularly for companies looking to revamp their in-room security systems.
CategoryLifestyle
Bike Safety Body Stamps
The Arrow Concept Will Help Cyclists Stay Visible on the Road
Opportunity for sporting goods companies to develop and market bike safety stamps and related accessories.
CategoryTech
Felon Finding Apps
The Criminal Tracker Seeks Out Unsavory Individuals in the Neighborhood
Mobile app development industry can create new opportunities by incorporating features from criminal tracker apps to increase safety in their own apps.
