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The DKNY Million Dollar Bottle is the result of a collaboration between DKNY Fragrances and world-famous jewelry designer Martin Katz. The DKNY Million Dollar Bottle contains the brand's new Golden Delicious scent and features one of the most luxurious and lavish bottles designs ever to be created for a scent.

The bottle was created using yellow and white gold. The bottle itself boasts close to 3,000 precious stones from all over the world. In addition to these stones and the diamonds showcased on the bottle, its approximate value is around $1 million. The DKNY Million Dollar Bottle will go on a world tour before being sold to raise money for the global charity 'Action Against Hunger.'

Implications - Businesses that devote their efforts to creating high-end and limited edition products aimed to raise money for a charity will benefit in two ways. Firstly, they will appeal to those consumers looking to showcase their own wealth and status; secondly, they will portray themselves as a businesses that is dedicated to making the world a better place.