There are murses, men's corsets and even men's high heels, so why not nail polish as well? EvolutionMan, founded by makeup artist Marco Berardini, has launched a line of men's nail polishes to meet the increasing manicure needs of males everywhere.
According to Berardini, the EvolutionMan nail polish caters to a variety of men, such as those who want to make an "individualistic statement" with a bright nail color. For the man who wants to grab attention, the EvolutionMan line includes bold lacquers like Alter Ego, a matte metallic purple. If, on the other hand, you want something more understated, there is Pavement, a light glossy grey, and Pure Bling, which creates a natural buffed look.
With more men wearing nail polish these days, the "MAN-icure" may actually gain ground, especially since it offers men a temporary way to stand out above the rest.
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Research: 986 clicks in 234 w
Interest: 1.7 minutes
Related: 62 examples / 48 photos
Segment: Males, 18-55
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