Superstar

'A Startup Store' Showcases the Wares of Startup Businesses

By: Katherine Vong - Published: • References: astartupstore & fastcompany
New businesses know just how hard it is to create awareness among target customers, but now that might be easier with A Startup Store, an exhibition in New York City that will feature a rotation of products from new brands and businesses.

Founded by Rachel Shechtman, A Startup Store is still in 'beta' mode, but its concept is ingenious. In addition to giving new launches a central place to present their products and become bigger ideas in a cluttered market of retail establishments, A Startup Store will offer an ever-changing display of goods. Every four to six weeks, the physical boutique will feature a rotation of products centered on a story-based theme from new brands and businesses.

Among the different brands currently featured at A Startup store are Artspace, Birchbox, Baublebar, Joor + Quirky and Of A Kind. Stats for New Biz Product Boutiques Trending: Older & Mild
Traction: 5,149 clicks in 148 w
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Concept: A Startup Store
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Comparison Set: 20 similar articles, including: sample-only boutiques, geometric eyewear boutiques, and kiddie couture boutiques.