'Filthy Boy' for Men

By: Cecilia Biemann - Published: Nov 7, 2008 • References: behance.net and packagingsoftheworld.blogspot
To all the grubby, smelly, dirty hardworking masculine men out there, this one is definitely for you.

The packaging of 'Filthy Boy' bath and body products was created to attract a masculine audience.

Reaching out to their target market of macho young men, the locker room-themed 'Filthy Boy' packaging uses black and red as the dominant colors, includes a silhouette of a female figure and a warning symbol as the company's logo.

Can you imagine a smooth silky female lathering herself up with that mottled-looking soap on a rope? I sure can’t!