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To all the grubby, smelly, dirty hardworking masculine men out there, this one is definitely for you. The packaging of ‘Filthy Boy’ bath and body products was created to attract a masculine audience. Reaching out to their target market of macho young men, the locker room-themed ‘Filthy Boy’ packaging uses black and red as the dominant colors, includes a silhouette of a female figure and a warning symbol as the company’s logo. Can you imagine a smooth silky female lathering herself up with that mottled-looking soap on a rope? I sure can’t! References: behance.net, packagingsoftheworld.blogspotFiled In: |
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