The packaging of a product is a great way to attract a specific market audience, and these macho branding techniques are showcasing how companies are utilizing masculine designs to attract male consumers.
While advertising a product to all ages and genders is often the best way to get an item known on a wider scale, sometimes products are meant to be used by a specific type of consumer, and these macho techniques are prime examples of products often used by men. Showcasing such masculine packaging designs as mustaches, bow ties, hardware and rustic features, these macho branding techniques will definitely attract buyers looking for some manly products.
From dapper survival accessories to male-targeted detergent, these macho branding techniques are demonstrating how tweaking a product's package can impact the type of consumer it attracts.
44 Macho Branding Techniques
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From Male-Centric Gift Baskets to Mustache-Topped Bottles
Published: Nov 23, 2013