New theme park concepts & innovations move beyond normal
Implications - Theme parks as we know them today spawned from the 1893 Chicago World's Columbian Exposition, and since then, they have only grown and adapted to the changing needs of businesses and consumers alike. Some are expertly branded -- for example, Disney's theme parks -- while others provide unparalleled rides and attractions. Amusement parks have become part of the landscape, meaning that brands must be more clever than ever in creating parks (or devising rides) that will appeal to consumers. As such, new concepts, ranging from controversial adult parks to roller coasters that offer the steepest fall in the world, are on the rise, in an attempt to engage consumers even further in the interactive and immersive theme park experience.
Trend Themes
1. Immersive Theme Park Innovations - The rise of parks created to engage consumers further in the interactive and immersive theme park experience creates disruption opportunities in AR and VR technology, interactive installations in themed spaces and innovative queue management systems.
2. Special Needs Accessible Spaces - Morgon's Wonderland is the Texas theme park that recognizes the value of creating spaces for those with disabilities. The prospects with niche target audiences are far from being exhausted, inspiring disruption opportunities for start-up ventures across accessibility and inclusion industries.
3. Environmental Reuse and Redevelopment Trends - Reclaiming old nuclear power plants and turning them into profitable business ventures could become more common, inspiring disruption opportunities in redevelopment ventures and sustainable tourism business models.
Industry Implications
1. Entertainment Industry - These trends reflect high growth areas that businesses in the entertainment industry can invest in to create new immersive experiences for consumers.
2. Hospitality and Tourism Industry - Creating special needs accessible spaces, refurbished industrial sites, and underground theme park design present opportunities for businesses in the hospitality and tourism sector to explore innovative products and services.
3. Sustainability Industry - Redeveloping industrial sites and finding new and innovative ways to reuse environmental sites such as nuclear power plants presents an opportunity for the newly emerging sustainability industry.
9 Featured, 63 Examples:
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Date Range:
Jun 11 — Apr 12
Trending:
Warm
Consumer Insight Topics:
