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Score: 8.7
Recent and Hot Top 4 Examples: 20,092 Total Clicks Date Range: May 14 - Sep 14
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A fixation on the eating experience sparks a focus on shocking cuisine
Implications - Consumers aren't simply looking for something delicious to eat, but a story to tell afterward. As foodie culture becomes ubiquitous, the unappetizing is becoming a focus for consumers craving an experience that's both satisfying for their palate and worthy of being shared on social media. [More]
Score: 7.3
This Year and Warm Top 4 Examples: 55,640 Total Clicks Date Range: Jul 13 - May 14
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Celebrity adoration reaches new peaks as fans idolize in unexpectly
Implications - Celebrity culture is becoming much more than a fascination with those in the limelight as consumers look to products to physically become their favorite stars. Transitioning from admiration to just plain creepy, the products allow the star obsessed to get pseudo-closer to celebrities in a bid to taste -- figuratively and literally -- the celebrity lifestyle. As the media inflates stars beyond the Hollywood realm, reality for average consumers becomes increasingly unappealing as they look for any and all quick fix methods to enter celebrity culture, proving opportunities for brands who aren't afraid to take risks. [More]
Score: 8.3
This Year and V. Hot Top 4 Examples: 31,678 Total Clicks Date Range: May 13 - May 14
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Seeking perfection, consumers turn to body-shaping products for results
Implications - While health regimes and anti-aging serums are surely not a new phenomenon, a growing desire to maintain a certain physique has prompted more outlandish beauty techniques. Diverting from traditional methods of nutritional consumption and daily exercise, consumers are turning to products that help physically mold and shape their bodies to a preferred outcome, speaking to a desire for more instantaneous, yet exclusive methods of maintaining physical aesthetics. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 56,415 Total Clicks Date Range: Jan 13 - Apr 14
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Artists comment on the use of animal skin by using grotesque imagery
Implications - As more consumers denounce the use of animal skin for fashion purposes, supporters of the anti-fur movement are utilizing human skin as a way to shock viewers into questioning the structure of the modern manufacturing. The approach is amidst other cringe-worthy efforts that looks to gross out to gain supporters and create buzz. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 15,577 Total Clicks Date Range: Sep 13 - Mar 14
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As foodie culture expands, connoisseurs opt for obscure drinkables
Implications - The rise in social media-obsessed foodies constantly on the lookout for unusual flavor pairings is being supported by a rise in beverages that center around imitating a familiar flavor or fusing two unlikely matches. Chosen as an alternative to sodas and calorie-laden indulgences, the varieties satisfy the evolving consumer palate with varieties that would have been pigeonholed as unappetizing in years past, but are experiencing praise from curious experimentalists obsessed with uncovering the next big wave in food and flavor. [More]
Trend Hunter Services
Score: 7.2
This Year and V. Hot Top 4 Examples: 14,020 Total Clicks Date Range: Dec 13 - Mar 14
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As the American diet fades, consumers turn to calorie-free imitations
Implications - While fast food is a staple for millions of Americans looking for a hot meal, the diet is receiving stronger than ever criticisms by health professionals the world over. As such, low calorie or calorie-free products are synthetically stimulating the taste buds of processed food fanatics that are looking to indulge without cheating on their diet. Seeing as calorie-laden meals are hardwired into the minds of Americans, the solutions satisfy a population that requires a softer approach to healthy eating and is more swayed by promises of guiltless indulgence than anything else. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 10,692 Total Clicks Date Range: Jul 12 - Feb 14
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Bizarre hotel destinations cater to more open-minded travellers
Implications - With Generation Y growing up in a world where advancements in technology create increasing demand for change and improvement, consumers are looking toward more out-of-the-ordinary experiences to satiate their need for stimulating material. Hotels that feature prison themes and paranormal references cater to millennial who are more open-minded, illustrating a growing acceptance of more radical notions in everyday situations. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 29,763 Total Clicks Date Range: Jan 13 - Jan 14
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Brands turn to bodily references to merge eccentricity with shock value
Implications - With consumers unimpressed and mistrusting of mass-produced products, brands are turning to vivid anatomical themes to elicit more of a uniquely eccentric appeal. Images of the human body offer both shock value and familiarity. This battles mistrust of cold, inanimate objects directly by personifying products. [More]
Filed in: BizarreUnique
Score: 6.2
This Year and Warm Top 4 Examples: 17,727 Total Clicks Date Range: Mar 13 - Jan 14
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Instead of improving food quality, foodies adopt flavor enhancers
Implications - Previously a frowned upon aspect of food preparation, flavor enhancers are being embraced by foodies on an international scale as a cost-effective way to make anything gourmet. As concerns regarding food sources rise, the adoption of solutions that support a novel approach to food preparation are making the tasteless gourmet and bringing the notion food connoisseur down to an everyday concept. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 17,476 Total Clicks Date Range: Jun 13 - Nov 13
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Tattoo culture takes a step toward technology
Implications - Tattoo culture has come a long way in the past few years, transitioning from an underrepresented art form to a widely accepted form of self-adornment. Further updating the phenomena, Connected Ink combines tattoos with technology. This speaks to both the truly mainstream status of tattoo art, and the necessity of technology in modern society. [More]