Category
Lifestyle
Portable Mornings
Trend cluster
Category
Artificial
Indulgence
As the American diet fades, consumers turn to calorie-free imitations.
4.3
Trend score
Trend
What is the Artificial Indulgence trend?
Artificial Indulgence: While fast food is a staple for millions of Americans looking for a hot meal, the diet is receiving stronger than ever criticisms by health professionals the world over. As such, low calorie or calorie-free products are synthetically stimulating the taste buds of processed food fanatics that are looking to indulge without cheating on their diet. Seeing as calorie-laden meals are hardwired into the minds of Americans, the solutions satisfy a population that requires a softer approach to healthy eating and is more swayed by promises of guiltless indulgence than anything else.
Trend themes
Themes within the Artificial Indulgence trend
Three behaviours holding the trend together01
Calorie-Free Products
Consumer demand for low calorie or calorie-free products is on the rise, catering to those that desire healthier eating without sacrificing indulgences.
02
Unconventional Flavors
Food and beverage companies are experimenting with unique and unexpected flavor combinations, such as bacon lubricant or mint chocolate toothpaste.
03
Childhood Nostalgia
Brands are tapping into consumer's memories of favorite childhood flavors and transforming them into new products, like cereal tea or shrimp mayonnaise chips.
Industry implications
What the Artificial Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
There are numerous opportunities for food and beverage businesses to innovate by experimenting with new flavors and creating low calorie options for consumers seeking indulgences that are healthier and guilt-free.
For
Health and Wellness Industry
Companies involved in promoting healthy living can take advantage of the trend towards calorie-free and low calorie products as consumers are increasingly interested in making better dietary choices.
For
Personal Care Industry
There is potential for personal care businesses to disrupt their industry by expanding into unusual products, such as bacon-flavored lubricant or mint chocolate toothpaste.
Trend signals
Trend signals for Artificial Indulgence
Trend score 4.3 out of 10, from popularity 72%, activity 50%, freshness 8%.
Popularity72%
Activity50%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Artificial Indulgence trend
5 featured examples from Dec 21, 2013 to Feb 6, 2014CategoryLifestyle
Breakfast-Inspired Beverages
Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites
The beverage industry can explore innovative ways to incorporate popular cereal flavors into their products.
CategoryLifestyle
Candy-Inspired Gum
Sour Patch Kids Stride Makes a Favorite Candy Long-Lasting
The convergence of the candy and gum industries provides an opportunity for confectionery companies to innovate and introduce new gum products that cater to candy lovers.
CategoryLife-Stages
Chocolate-Flavored Toothpaste
Mint Chocolate Trek from Crest Encourages Delicious Dental Hygiene
The oral hygiene industry has the potential to leverage unique flavors and novelty dental products, like chocolate-flavored toothpaste, to attract and retain more customers.
CategoryLifestyle
Fishy-Flavored Chips
Shrimp Mayonnaise Doritos are Perfect for Adventurous Snackers
Opportunity for snack manufacturers to innovate and expand their product lines by introducing unique and unconventional flavors to attract adventurous consumers.
CategoryNaughty
Peculiar Pork-Flavored Lubricant
The Baconlube Lubricant Brings Bacon to the Bedroom
Opportunity for personal care companies to expand their product lines by introducing unique and novelty items, such as bacon-flavored lubricants, to cater to diverse consumer pref…
