Alternative Indulgence

As foodie culture expands, connoisseurs opt for obscure drinkables

Implications - The rise in social media-obsessed foodies constantly on the lookout for unusual flavor pairings is being supported by a rise in beverages that center around imitating a familiar flavor or fusing two unlikely matches. Chosen as an alternative to sodas and calorie-laden indulgences, the varieties satisfy the evolving consumer palate with varieties that would have been pigeonholed as unappetizing in years past, but are experiencing praise from curious experimentalists obsessed with uncovering the next big wave in food and flavor.
SCORE: 4.9
Warm Top 6 Examples: 22,257 Total Clicks Sep 13 - Apr 15
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Consumer Insight Topics: LifestyleDrinking
Breakfast-Inspired Beverages - Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites
SCORE: 6.4
V. Hot 10,452 Clicks Pub: Feb 6, 14
Breakfast-Inspired Beverages
Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites
The Cereal Tea harks back to a childhood tradition in which children devoured their favorite sweet cereal just to get to the best part, the flavored milk. By bypassing the first step, the Cereal Tea... [More]
Food-Flavored Sodas - Lester's Fixins Food Sodas Include Bacon, Buffalo Wing and PB and J
SCORE: 5.4
Warm 5,809 Clicks Pub: Sep 29, 13
Food-Flavored Sodas
Lester's Fixins Food Sodas Include Bacon, Buffalo Wing and PB and J
Lester’s Fixins food sodas tap into the market of carbonated drinks that taste like real food. These flavored beverages are made in the USA containing pure cane sugar and additional flavors.... [More]
Soda-Flavored Soy Milks - Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
SCORE: 4.9
Mild 2,320 Clicks Pub: Mar 12, 14
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... [More]
Diet Fruit-Flavored Pop Slurpees - The Newest Slurpee Unveiled is the Diet Coke Cherry
SCORE: 3.5
Mild 1,224 Clicks Pub: Mar 4, 14
Diet Fruit-Flavored Pop Slurpees
The Newest Slurpee Unveiled is the Diet Coke Cherry
This delicious new diet coke cherry slurpee is going to give you a great treat with just a few calories. The new Frost product is marking the brand’s first frozen offering in its 31-year... [More]
Yogurt-Flavored Water - Suntory's Newest Water Flavor Takes After a Dairy Treat
SCORE: 4
Mild 891 Clicks Pub: Apr 16, 15
Yogurt-Flavored Water
Suntory's Newest Water Flavor Takes After a Dairy Treat
The newest bottled beverage from Suntory offers a unique way to quench your thirst with an unusual water flavor. From berry to citrus flavors, sweetened water has been on the market for a while now,... [More]
Hot Cocoa-Inspired Drinks - The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer
SCORE: 2.7
Untested 1,561 Clicks Pub: Feb 14, 14
Hot Cocoa-Inspired Drinks
The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer
For those who are loath to give up some wintertime traditions as soon as spring settles in, the TruMoo Chocolate Marshmallow Milk will keep at least one alive. As its name gives away, it is a hot... [More]