Abstract Rebranding

Notable brands are turning to artistic imagery to stay relevant

Implications - While establishing an iconic brand image and logo is key to maintaining consumer loyalty and recognition, sticking to traditional imagery often results in buyers looking elsewhere for more enticing and inventive aesthetics. In an attempt to preserve and expand consumer interest, iconic brands are rebranding their classic logos for more abstract imagery, combining artistic influences with the need to expand beyond conventional designs.
SCORE: 5.1
Warm Top 6 Examples: 19,872 Total Clicks Apr 14 - Sep 15
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Consumer Insight Topics: MarketingBranding
Party Spring Water Packaging - ENVI's Natural Spring Water Comes Packaged in Bright Bottles
SCORE: 6.8
Hot 9,771 Clicks Pub: Jun 30, 14
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
Natural spring water is one of the most essential of all beverages to life, but unfortunately it doesn’t actually have a lot of personality—however, this can be seen as a positive,... [More]
Aesthetic Retail Makeovers - A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
SCORE: 5.5
Warm 2,552 Clicks Pub: Apr 1, 15
Aesthetic Retail Makeovers
A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
Appointed as Creative Director in 2014, Marissa Webb recently revealed the first Banana Republic location to reflect her redirected vision for the brand. The newly minted Flatiron retail space is... [More]
Effervescent Perfume Packaging - New Packaging for the Revlon Charlie Fragrances Revives a Classic
SCORE: 4.9
Warm 5,294 Clicks Pub: Apr 23, 14
Effervescent Perfume Packaging
New Packaging for the Revlon Charlie Fragrances Revives a Classic
In preparation for the relaunch of the Revlon “Charlie” perfume, the ‘ceft and company new york’ creative agency was put to the task of rebranding Revlon’s iconic... [More]
Designer College Rebrands - Parsons New School for Design Has a New Look Thanks to Pentagram
SCORE: 3.5
Mild 1,013 Clicks Pub: Apr 2, 15
Designer College Rebrands
Parsons New School for Design Has a New Look Thanks to Pentagram
Parsons the New School for Design in New York City’s Greenwich Village recently unveiled its branding overhaul envisioned by Pentagram. The result is a starkly branded red and white experience... [More]
Reimagined Image Ads - These Samsung NX mini Camera Ads Transform Self Portraits into Selfies
SCORE: 3.6
Mild 1,103 Clicks Pub: Dec 29, 14
Reimagined Image Ads
These Samsung NX mini Camera Ads Transform Self Portraits into Selfies
Transitioning the selfie functionality of its latest piece of photography equipment into an artistic quality, these Samsung NX mini Camera ads reimagine famous self-portraits as selfies. The new... [More]
Designer Water Vessels - This evian Water Bottle Logo and Shape Were Created by Alexander Wang
SCORE: 3.5
Untested 139 Clicks Pub: Sep 10, 15
Designer Water Vessels
This evian Water Bottle Logo and Shape Were Created by Alexander Wang
Fashion designer Alexander Wang conceived this elegant and sophisticated evian water bottle branding. The bottle itself has been transformed from a silo shape into a long-necked and curvaceous... [More]