Samsung's 'It Doesn't Take a Genius' Pokes Fun at the Apple Watch

By: Laura McQuarrie - Sep 11, 2014
References: youtube & designtaxi
In response to Apple releasing the iPhone 6, iPhone 6 Plus and the Apple Watch at its latest keynote event, Samsung released a series of videos entitled: 'It Doesn't Take A Genius.'

The videos mock everything from the livestream itself to the size of the new phones to their battery capabilities. In this particular ad, Samsung hones in on the wearable technology that Apple announced, and states that "It doesn't take a genius to see that the next big thing is already here," making reference to the Galaxy Note 4 + Gear S. In the videos, one guy tries to dupe the other by stealing his phone, and shoves a watch in his face. This isn't the first time Samsung has so blatantly poked fun at Apple, and this definitely won't be the last we've seen of this rivalry either.