Constructive Play

Infant building blocks encourages play in a more stable manner

Implications - While toys serve to provide a fun and engaging way for children to spend their time, the possible dangers that can occur from such interactions can be quite overwhelming for new parents. Attempting to make playtime more harmonious, consumers are turning to toys that encourage creativity, such as building blocks, but still encourage stationary play. This acknowledges the importance of constructive creativity even in the youngest children, speaking to evolving consumer desires to educate children in controlled settings.
SCORE: 2.6
Mild Top 6 Examples: 23,009 Total Clicks Nov 12 - Mar 14
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Consumer Insight Topics: Art & DesignDesignToysLife-Stages
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SCORE: 2.8
Mild 2,925 Clicks Pub: Jan 25, 13
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SCORE: 2.5
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SCORE: 2.9
Mild 4,414 Clicks Pub: Jan 22, 13
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SCORE: 1.8
Untested 2,178 Clicks Pub: Mar 22, 13
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SCORE: 1.9
Untested 2,560 Clicks Pub: Nov 22, 12
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SCORE: 2.4
Untested 936 Clicks Pub: Jul 4, 13
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