Samsung Asks Couples to Remember a First Date

By: Laura McQuarrie - Published: Aug 31, 2014 • References: samsung & adeevee
Earlier this summer, Samsung asked couples to remember a first date, including all of the super sentimental details like what their significant other was wearing. This video starts with multiple women complaining that men do not have the same kind of memory that they do, but this is all proven to be quite wrong in just a matter of minutes. After this, we get to hear from the guys who are able to recall some of the details of their first date that were particularly meaningful.

Then, to kick off a truly romantic night, Samsung helped to recreate these first date stories, starting right from the clothing that was worn by each person. The video concludes by noting that "Some clothes are much more than just clothes." Stats for Recreated Date Ads Trending: Older & Mild
Research: 449 clicks in 91 w
Interest: 0.5 minutes
Concept: "remember A First Date"
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: cheeky laundromat photography, plasma purifying washers, and human hamster wheels.