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Reimagined Image Ads

These Samsung NX mini Camera Ads Transform Self Portraits into Selfies

— December 29, 2014 — Marketing
Transitioning the selfie functionality of its latest piece of photography equipment into an artistic quality, these Samsung NX mini Camera ads reimagine famous self-portraits as selfies. The new Samsung NX mini Camera features a swiveling selfie screen for easily taking portraits without the aid of a photographer, but as the ads so eloquently put it, this functionality is "For self-portraits. Not selfies."

Featuring the imagery of Vincent van Gogh, Frida Kahlo and Albrecht Dürer, the Samsung NX mini Camera ads seamlessly transition the classical works of self-portraiture into modern digital keepsakes. A cunning and sophisticated approach to rebranding a colloquial word, the Samsung NX mini Camera ads appeal with familiarity but keep your attention through wit.
Trend Themes
1. Artistic Self-portraits - Opportunity to market photography equipment that allows users to transform their self-portraits into artistic works.
2. Selfie Screen Technology - Potential for innovation in developing and improving swiveling screens that make taking self-portraits easier and more accessible.
3. Reimagining Classical Art - Opportunity to combine traditional art with modern technology to create unique and captivating advertising campaigns.
Industry Implications
1. Photography Equipment - Innovation potential in designing cameras with enhanced selfie functionality and features.
2. Digital Advertising - Opportunity to create engaging and visually appealing advertisements that appeal to modern digital audiences.
3. Art and Technology - Potential for collaboration between artists and technology companies to create innovative and creative marketing campaigns.
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