Parsons the New School for Design in New York City's Greenwich Village recently unveiled its branding overhaul envisioned by Pentagram. The result is a starkly branded red and white experience has been hotly debated already, with most individuals torn between seeing the reinvigorated vision as revolutionary and as a waste of funding.
Given Parsons' reputation as one of the most relevant and influential design colleges, there is no doubt that such a massive overhaul would come under intense scrutiny from students, alumni and the design community.
Pentagram's rebrand for Parsons boasts an algorithm-based typeface and aims to "launch the school into the 21st century." The firm also updated the Parsons logo based on inspiration drawn from the college’s Joseph Urban building.
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