Stimulated Branding

Brands turn to eclectic packaging to satiate a need for visual enticement

Implications - Moving away from the more minimalist and straightforward packaging designs, brands are opting for hypnotic imagery to target buyers through eclectic sensory patterns. By opting for greater visual stimulation, brands seek to engage with consumers on a deeper level, satiating a consumer need for marketing techniques that challenge one’s ocular aptitude.
SCORE: 5
Warm Top 6 Examples: 77,031 Total Clicks Nov 13 - Mar 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Compacted Geometric Packaging - NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
SCORE: 5.3
Hot 41,997 Clicks Pub: Nov 14, 13
Compacted Geometric Packaging
NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
A rectangular box is probably one of the most common containers for retail products, but there can be value in opting for something more elaborate. NRG Organic Tea packaging is made of creased paper... [More]
Groovy Booze Branding - Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
SCORE: 6
Hot 19,607 Clicks Pub: Jan 17, 14
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
Devil’s Peak Beer packaging makes vintage graphics look fresh once more, thanks to the design work of Rudi de Wet. The three bespoke labels were developed for Maven Craft Beer as client gifts... [More]
Pattern-Mixing Perfume Packaging - Balenciaga's Rosabotanica Perfume Packaging Mixes Prints & Scents
SCORE: 5.7
Warm 6,288 Clicks Pub: Dec 28, 13
Pattern-Mixing Perfume Packaging
Balenciaga's Rosabotanica Perfume Packaging Mixes Prints & Scents
The Rosabotanica perfume packaging from Balenciaga features a mix of clashing black and white stripes and colorful flowers. Pattern-mixing has been popular on the runways for the past few seasons... [More]
Textile Bottle Branding - Whirling Tulip Packaging Embraces a Look of Textural Substantiality
SCORE: 4.2
Warm 3,916 Clicks Pub: Dec 20, 13
Textile Bottle Branding
Whirling Tulip Packaging Embraces a Look of Textural Substantiality
Whirling Tulip packaging comes to look like a real well-rounded commodity with an image that has much greater depth than its competing products do. Emre Telli of Germany came up with this winning... [More]
Ingredient-Indicating Designs - Zotter Mixing Bar Packaging Creatively Features the Candy Contents
SCORE: 4.6
Warm 2,996 Clicks Pub: Jan 17, 14
Ingredient-Indicating Designs
Zotter Mixing Bar Packaging Creatively Features the Candy Contents
The Zotter Mixing Bar packaging concept is about as inventive as the very method of producing each sweet treat. The Zotter Mi-Xing Bar is custom-designed by the consumer himself, enabling him to... [More]
Colorful Infinity-Inspired Branding - This New Co-op Brewery Branding is Bold, Friendly and Unique
SCORE: 3.7
Untested 2,227 Clicks Pub: Feb 26, 14
Colorful Infinity-Inspired Branding
This New Co-op Brewery Branding is Bold, Friendly and Unique
Minneapolis design firm Little has recently created a creative and visually appealing brewery branding identity for Fair State Brewing Cooperative that just works. As Minnesota’s first... [More]