Primitive Packaging

Rustic wood branding caters to more rugged, outdoorsy male consumers

Implications - With male consumers often relying less on emotional instincts compared to female buyers, brands are turning to more visually relatable aesthetics that allow men to easily associate the product with their persona. Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.

SCORE: 5.1
Warm Top 6 Examples: 68,730 Total Clicks Aug 13 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: Art & DesignMarketingDesignBranding
Reinvigorated Honey Jars - Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs
SCORE: 6.8
V. Hot 14,936 Clicks Pub: Sep 16, 14
Reinvigorated Honey Jars
Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs
The ‘SUE BEE HONEY’ jar design by Ashley Gustafson is a clever way to include honeybee and hexagonal motifs in a simple, subtle way. These elements are practically present in just about... [More]
Eco Sand Packaging - Sand Packaging is Carefully Composed of Abundant Natural Material
SCORE: 6.4
Hot 11,251 Clicks Pub: Feb 4, 14
Eco Sand Packaging
Sand Packaging is Carefully Composed of Abundant Natural Material
This Sand Packaging concept really demonstrates outside of the box thinking. While it has been composed to take a rectangular shape, the item is made from a very unexpected beach-acquired substance.... [More]
Chopped Log Bottles - Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
SCORE: 5.7
Warm 10,878 Clicks Pub: Oct 14, 13
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Have a shot of a distilled alcoholic spirit and your throat will instantly feel warm. Firewood Vodka packaging has been designed to invoke that comforting sensation, which becomes especially... [More]
Undulating Dairy Branding - Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
SCORE: 3.9
Warm 6,489 Clicks Pub: Oct 10, 13
Undulating Dairy Branding
Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
The inspiration behind the lovely sinuous shape of Violet Hill Farm cheese packaging is the land from which the product comes; yet, even without this poetic allusion to agricultural Wisconsin, the... [More]
Elegant Jam Jar Branding - Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
SCORE: 4.7
Mild 23,873 Clicks Pub: Oct 3, 13
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
With Holy Belle Moonshine packaging, the notion of illicitly distilled whiskey is given a touch of feminine charm. The jam jars maintain that under-the-table idea, yet they would simultaneously look... [More]
Album Cover Chopping Boards - The 'Chop Chop' Album by Bell X1 Doubles as a Wooden Cutting Board
SCORE: 1.7
Untested 1,303 Clicks Pub: Aug 17, 13
Album Cover Chopping Boards
The 'Chop Chop' Album by Bell X1 Doubles as a Wooden Cutting Board
Irish band ‘Bell X1’ took quite a literal approach with the presentation of its latest album, ‘Chop Chop.’ A limited number of oak album cases were made, serving as album... [More]