Ritualized Collaboration

Brands expand the product lifestyle with 'aftermarket' mods

Implications - The days of singular products are numbered as the notion of co-branding and collaboration take center stage in the market. Iconic products or celebrity endorsements are pushing into new areas of marketing that ritualize two seemingly separate products. Creating a market where one seemingly requires the other to be complete, brands are evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess.
SCORE: 4.9
Warm Top 6 Examples: 28,623 Total Clicks Jun 13 - Aug 14
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DEMOGRAPHICS
Designer Headphone Collaborations - The Dr. Dre Alexander Wang Beats Produce the Sounds of Luxury
SCORE: 4.4
Warm 6,634 Clicks Pub: Dec 23, 13
Designer Headphone Collaborations
The Dr. Dre Alexander Wang Beats Produce the Sounds of Luxury
Iconic producer Dr. Dre teamed up with equally iconic designer Alexander Wang to put out the Dr. Dre and Alexander Wang Beats. The Beats by Dr. Dre audio accessories have undergone a lavish... [More]
Stemware-Inspired Cups - The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment
SCORE: 5.8
Warm 8,217 Clicks Pub: Jan 4, 14
Stemware-Inspired Cups
The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment
An oenophile will tell you that the shape of a drinking vessel does effect the experience of consuming it, so the Coca-Cola + Riedel Glass was designed to optimize the act of sipping back the... [More]
Beer-Branded Denim - The Heineken X Neighborhood Denim Collection Exudes Quality
SCORE: 5
Warm 3,901 Clicks Pub: Nov 25, 13
Beer-Branded Denim
The Heineken X Neighborhood Denim Collection Exudes Quality
A collaboration between Heineken and Japanese fashion brand ‘NEIGHBORHOOD’ created the Heineken100 Denim Collection. It’s common for t-shirts to bear logos for beer brands, but... [More]
Superstar Back-to-School Bundles - Beyonce Teams Up with STATE for a Line of School Supplies
SCORE: 5.1
Warm 1,982 Clicks Pub: Aug 13, 14
Superstar Back-to-School Bundles
Beyonce Teams Up with STATE for a Line of School Supplies
The line of school supplies by Beyonce is just what every young fan will be begging their parents for before the new year begins. As fierce as the super star herself is, the school supplies... [More]
Superhero Skincare Brandings - Kiehl's Facial Fuel Heavy Lifting Cream is Captain America-Approved
SCORE: 4.4
Warm 3,273 Clicks Pub: Jun 4, 13
Superhero Skincare Brandings
Kiehl's Facial Fuel Heavy Lifting Cream is Captain America-Approved
In an effort to help hyper-masculinize the product, the Kiehl’s Facial Fuel Heavy Lifting moisturizer is being marketed with a customized Captain America campaign complete with a one-of-a-kind... [More]
Boy Band Cosmetic Collections - This One Direction Makeup Collection References Popular Songs
SCORE: 3.9
Mild 4,616 Clicks Pub: Aug 5, 13
Boy Band Cosmetic Collections
This One Direction Makeup Collection References Popular Songs
The ‘Little Things’ One Direction Makeup line is an adorable way for fans of the boy band to fuel their obsession of Harry, Liam, Louis, Niall and Zayn. The collection of lipsticks,... [More]
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