Affordable Couture

Seeking to broaden appeal, designers turn to collaborations to entice consumers

Implications - With high-end fashion often marketed to a very niche and restricted market audience, efforts to expand consumer interest has prompted couture labels to move toward more accessible marketing tactics. In an effort to broaden overall market appeal, haute fashion labels are turning to collaborative projects to create more affordable designs that people of all classes can enjoy. The merging of high and low-end designs allow brands to expand beyond traditional buyers, combining sophisticated aesthetics with the need for more affordable everyday goods.
SCORE: 7.5
This Year and V. Hot Top 6 Examples: 39,867 Total Clicks Aug 13 - Dec 15
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Consumer Insight Topics: FashionHip Fashion
Preppy Collaboration Collections - 3.1 Phillip Lim for Target Blends High and Low End Styles
SCORE: 6.8
V. Hot 12,221 Clicks Pub: Aug 15, 13
Preppy Collaboration Collections
3.1 Phillip Lim for Target Blends High and Low End Styles
The 3.1 Phillip Lim for Target collection is set to hit stores September 15th and the recently released lookbook is setting the anticipation quite high with some fashion lovers. The rather youthful... [More]
Celebrity Holiday Couture - Topshop Teamed Up with Kendall and Kylie Jenner for a Festive Lineup
SCORE: 7.8
This Year and V. Hot 5,188 Clicks Pub: Dec 16, 15
Celebrity Holiday Couture
Topshop Teamed Up with Kendall and Kylie Jenner for a Festive Lineup
Kendall and Kylie Jenner are becoming quite the fashion dream team. With their own PacSun line and endless editorials, there’s no signs of stopping this dynamic duo. Recently the sisters have... [More]
Soccer Star Loungewear Lookbooks - The David Beckham H&M Bodywear Fall/Winter Line is Sporty
SCORE: 6.1
V. Hot 9,129 Clicks Pub: Aug 22, 13
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
A seasoned gentleman to the fashion world, the David Beckham H&M Bodywear Fall/Winter 2013 line features some familiar styling with a variety of fresh options. Captured in a men’s locker... [More]
Clashing Colorful Collaborative Lookbooks - The Peter Pilotto Target Lookbook Debuts the New Set
SCORE: 6.3
V. Hot 9,791 Clicks Pub: Jan 17, 14
Clashing Colorful Collaborative Lookbooks
The Peter Pilotto Target Lookbook Debuts the New Set
The affordable designer collaboration with Target generated the Peter Pilotto Target lookbook. Target announced in September that the collaboration was taking place, and now the wait is finally... [More]
Discount Designer Clothing Collaborations - The New Kohl's Line Will Feature Pieces by Reed Krakoff
SCORE: 7
V. Hot 1,436 Clicks Pub: Nov 11, 15
Discount Designer Clothing Collaborations
The New Kohl's Line Will Feature Pieces by Reed Krakoff
Kohl’s recently announced that it will be teaming up with Reed Krakoff on a line of affordable apparel. As the ‘H&M x Balmain’ collection demonstrated, consumers are eager to... [More]
Luxurious Discount Couture - The Balmain x H&M Collection Hits Stores November 5th
SCORE: 7
Hot 2,102 Clicks Pub: Sep 9, 15
Luxurious Discount Couture
The Balmain x H&M Collection Hits Stores November 5th
As fall approaches, it’s yet again time for another collaboration to hit everyone’s favorite fast fashion retailer, and this time it’s getting more lavish than ever with the... [More]