Category
Tech
Delegated Interfaces
Trend cluster
Category
Snap
Discourse
More language-learning tools means less lost-in-translation moments.
1.6
Trend score
Trend
What is the Snap Discourse trend?
Snap Discourse: With the rise of the Internet and other innovations in global connectivity, we are steadily becoming a more ubiquitous world. Aiding in this ubiquity are language-learning and translation tools that help people overcome language barriers both on- and offline. Learning a new dialect is easier than ever, and for those who don't want to learn, there are real-time translators that can be used on-the-go. What's more, an increasing number of brands are willing to include multi-language platforms in their wares, a strategy that allows for greater market capture and heightened brand loyalty.
Trend themes
Themes within the Snap Discourse trend
Three behaviours holding the trend together01
Language-Learning Tools
The rise of language-learning and translation tools help people overcome language barriers, both on- and offline, making it easier to connect with parts of the world that are unfamiliar and gain greater insight into local problems.
02
Real-Time Translation Technology
Real-time translation technology, whether in the form of voice recognition and machine-based translation or strip screen translators, transforms every experience into a multilingual one and removes a key barrier to accessing information.
03
Scannable Language Learning
Applications like Lingibli use QR codes to integrate language learning into everyday life and make it easier to practice new words in context.
Industry implications
What the Snap Discourse trend means for industry
Where the trend changes the playbookFor
Language Learning and Translation Tools
Companies that specialize in language-learning and translation tools should consider expanding their offerings with more advanced technologies that make language learning simpler and more convenient.
For
Travel and Tourism
As world travel continues to increase in popularity, products like real-time translators and strip screen translators will become invaluable to those who cannot claim to be multilingual, contributing to a better, more seamless travel experience.
For
Social Media and Networking
Multi-lingual social media websites break down language barriers and create the potential for greater global connectivity.
Trend signals
Trend signals for Snap Discourse
Trend score 1.6 out of 10, from popularity 23%, activity 17%, freshness 8%.
Popularity23%
Activity17%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Snap Discourse trend
7 featured examples from Aug 26, 2011 to May 21, 2012CategoryTech
Scannable Language Learning
The Lingibli App Teaches Language Through QR Codes
The development of QR code integration and personalized instruction can provide innovative solutions to language learning app developers.
CategorySocial Good
Language-Learning Speed Chats
Verbling Helps You Learn a New Language Through Quick Interaction
Verbling's language-learning speed chats present an opportunity for EdTech companies to disrupt the traditional language learning market by offering convenient and interactive onl…
CategoryBusiness
Multi-Lingual Social Media
Mybabilon.com Crashes Language Barriers
Social media companies can utilize translation technology to create a more inclusive and diverse user experience that helps reach a wider international audience.
CategoryTech
Real-Time Translators
You'll Never Need to Learn Another Language Thanks to NTT Docomo
The integration of real-time translation capabilities in mobile devices presents opportunities for enhanced global communication and improved user experience.
CategoryTech
Strip Screen Translators
The View Trans Helps to Decode Foreign Languages from Written Text
The View Trans strip screen translator presents opportunities for travel and tourism professionals to enhance the experience for international visitors by offering language transl…
CategoryTech
Translating News Platforms
Worldcrunch Makes Foreign Newspapers Accessible
Language translation services have an opportunity to expand their offerings by catering to the needs of consumers who seek foreign news.
CategoryMarketing
Gifting Foreign Dialects
Rosetta Stone Holiday Campaign Wants You to Give the Gift of Language
Disruptive Innovation Opportunity: Designing innovative language-learning software that is user-friendly, engaging, and provides quick results.
