Jeanovation

Re-imagining classic denim to give it fresh appeal
Implications - Jeans have a rich history; made popular by Levi's in the early 1900s, they have gone from being associated with workwear, to representing the "rebel" youth in the '50s, to eventually becoming everyone's must-have wardrobe staple. Jeans are regarded as a "basic" apparel item -- consumers expect little innovation when it comes to the design and function of their denim, which means that competition among denim brands is consistently fierce. To stand out, some of today's denim designers are experimenting with offbeat elements -- luminescence, scent, eco-friendly design and more-- to give excitement and newness to an otherwise traditional (and mundane) product.
SCORE: 5.2
Warm Top 6 Examples: 39,238 Total Clicks Aug 11 - May 12
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Freshness
DEMOGRAPHICS
Revolutionary Aging Pants - The Hudson Jeans Turbotech Denim Create a Distinctively Distressed Look
SCORE: 6.6
Hot 3,661 Clicks Pub: May 17, 12
Revolutionary Aging Pants
The Hudson Jeans Turbotech Denim Create a Distinctively Distressed Look
The HUDSON Jeans Turbotechâ„¢ denim is a revolutionary fabric that goes from raw to vintage in just 30 days. The futuristic material was created by fabric innovators iSKO. Denim connoisseurs can now... [More]
Illuminescent Denim - Naked and Famous Glow in the Dark Jeans are the Ultimate Party Uniform
SCORE: 6.4
Hot 13,963 Clicks Pub: Aug 4, 11
Illuminescent Denim
Naked and Famous Glow in the Dark Jeans are the Ultimate Party Uniform
It's always great to show up to a party wearing something unique that you know no one else will have, and with the Naked With Naked and Famous Glow in the Dark Jeans, you can be confident that you'll be… [More]
Glow-In-The-Dark Jeans - The Hudson 'Lou Lou' Denim Line is Phosphorescent
SCORE: 5.2
Warm 5,192 Clicks Pub: Apr 6, 12
Glow-In-The-Dark Jeans
The Hudson 'Lou Lou' Denim Line is Phosphorescent
The Hudson denim designers have released their business-turned-party ‘Lou Lou’ pant line. A new take on the classic Yves Saint Laurent ‘Le Smoking Suit,’ the cut-off skinny... [More]
Hot Hybrid Denim - Diesel Jogg Jeans Combine Sweatpants and Jeans to Create the Perfect Pants
SCORE: 4.5
Mild 13,472 Clicks Pub: Aug 16, 11
Hot Hybrid Denim
Diesel Jogg Jeans Combine Sweatpants and Jeans to Create the Perfect Pants
Jeans may be a wardrobe staple, but nothing beats a baggy pair of sweatpants when comfort is what you're craving, so the Diesel Jogg Jeans offer the best of both worlds. A trendy combination of sweatpants… [More]
Beer Bottle Jeans - The Bonobos Earth Day Denim Style Pants are Made From Recycled Plastic
SCORE: 4.2
Mild 1,160 Clicks Pub: Apr 16, 12
Beer Bottle Jeans
The Bonobos Earth Day Denim Style Pants are Made From Recycled Plastic
The Bonobos Earth Day denim line mergers menswear with the recycled plastic found in beer bottles. A slightly lighter take on the eco fashion movement, the cut offs drive home the designer’s... [More]
Eco-Friendly Denim - The Nudie Post Recycle Dry Jeans are Made Out of Old Nudie Products
SCORE: 3.5
Untested 1,790 Clicks Pub: Jan 20, 12
Eco-Friendly Denim
The Nudie Post Recycle Dry Jeans are Made Out of Old Nudie Products
As much as eco-friendly products might be the norm nowadays, items like the Nudie Post Recycle Dry Jeans can still raise some eyebrows. Sustainable hemp clothing is available -- there has even been artistic… [More]
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