Mingce Long and Deyong Wu have developed a new fabric that cleans itself when in contact with direct sunlight. Their goal was to "develop a new cotton fabric that cleans itself when exposed to ordinary sunlight" as opposed to fabrics created in the past which only clean through UV rays, according to Hindustian Times.
The self-cleaning jeans will be a great way to conserve water and energy. I'm crossing my fingers for this design to fully develop.
Implications - With modern society demanding so much of its citizens, consumers are constantly looking for more efficient ways to do things. Products that offer a multitasking feature attract more attention on the market than ones only focused on one function.