This Downy Fabric Softener Campaign Tames Trousers

By: Amelia Roblin - Published: Jun 27, 2011 • References: grey & adsoftheworld
Some people may actually enjoy that stiff starchy feeling of clean laundry coming fresh from the dryer, but for everyone else, this Downy Fabric Softener campaign suggests that this particular product can get your garments unbelievably soft.

A knit sweater, corduroy slacks and denim jeans are each featured in a different print, pinched quite seriously along the arm or leg of each article. A close look at the individual ads shows that the sleeves have actually been threaded through the eye of a needle.

The Grey Worldwide advertising agency in India has used this feature of these items of clothing to demonstrate just how soft and versatile these textiles can become, once the promoted product of this Downy Fabric Softener campaign has been used in the washing machine. Stats for Pinched Pants Prints Trending: Older & Mild
Research: 4,470 clicks in 256 w
Interest: 4 minutes
Concept: Downy Fabric Softener Campaign
Related: 56 examples / 43 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: coiffed chin campaigns, abbreviated anatomy advertising, and clock-clutching creature campaigns.