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Illuminescent Denim

Naked and Famous Glow in the Dark Jeans are the Ultimate Party Uniform

— August 4, 2011 — Fashion
It's always great to show up to a party wearing something unique that you know no one else will have, and with the Naked With Naked and Famous Glow in the Dark Jeans, you can be confident that you'll be the only party-goer wearing fluorescent jeans.

These luminescent jeans are from Canadian brand Naked & Famous and are available at Barneys New York for $240 USD. The Naked and Famous Glow in the Dark Jeans look completely normal when they are not in the dark, which is a definite plus.

The material used is Japanese raw denim, and the secret to their luminous abilities is the phosphorescent coating applied to the fabric in Japan.

"This coating is baked into the fabric and will absorb light and slowly release that light with an emanating green glow, just like those Glow in the Dark stickers we had on our ceiling as a kid. Another fun aspect of the jeans is after you beat them up a bit the wear patterns will cause the coating to fade in certain parts of the jean and will create a unique piece of glowing art!"
Trend Themes
1. Phosphorescent Fashion - The use of phosphorescent coatings in fashion opens up opportunities for unique and eye-catching designs.
2. Personalized Luminosity - Incorporating wear patterns that affect the glow of the fabric allows for personalized and dynamic fashion choices.
3. Multi-functional Clothing - Clothing that transitions from normal daytime wear to unique, glowing garments makes for a fun and versatile addition to any wardrobe.
Industry Implications
1. Fashion - The fashion industry can utilize phosphorescent coatings to create innovative and attention-grabbing designs.
2. Event Planning - Event planners can incorporate luminous clothing and accessories into their events to create a unique and memorable experience for attendees.
3. Nightlife - The nightlife industry can benefit from clothing that provides unique and striking visual effects, enhancing the overall experience for party-goers.
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