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Naked and Famous Glow in the Dark Jeans are the Ultimate Party Uniform

By: Souzan Michael - Published: • References: gq & highsnobiety
It's always great to show up to a party wearing something unique that you know no one else will have, and with the Naked With Naked and Famous Glow in the Dark Jeans, you can be confident that you'll be the only party-goer wearing fluorescent jeans.

These luminescent jeans are from Canadian brand Naked & Famous and are available at Barneys New York for $240 USD. The Naked and Famous Glow in the Dark Jeans look completely normal when they are not in the dark, which is a definite plus.

The material used is Japanese raw denim, and the secret to their luminous abilities is the phosphorescent coating applied to the fabric in Japan.

"This coating is baked into the fabric and will absorb light and slowly release that light with an emanating green glow, just like those Glow in the Dark stickers we had on our ceiling as a kid. Another fun aspect of the jeans is after you beat them up a bit the wear patterns will cause the coating to fade in certain parts of the jean and will create a unique piece of glowing art!" Stats for Illuminescent Denim Trending: Older & Buzzing
Traction: 13,854 clicks in 162 w
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Concept: Naked And Famous Glow In The Dark Jeans
Related: 68 examples / 52 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: shirtless denim photography, 68 denim dreams, and gender-blended jeanvertising.