In the past few hundred years, Western fashion has moved from distinctively gender-suited styles to incorporating more gender-neutral androgynous apparel, and this Levi's 512 Unisex campaign promotes the utter versatility of this particular fit of jeans.
Denim often poses a tricky question when it comes to cut, as women generally require wider hips and a smaller waist in their pants, differing greatly from the straighter shape that men seek. Marketing a style of slacks that fits both girls and guys is not an easy task, but the Miami Ad School has managed to churn out a clever set of prints.
To succeed in attractive consumers, the Levi's 512 Unisex campaign had to prove that both sexes can look striking in the same pair of jeans. They accomplished this by swapping in arms and legs that oppose the gender of the primary wearer.
Stats for Gender-Blended Jeanvertising
Trending: Older & Buzzing
Research: 15,560 clicks in 254 w
Interest: 3.6 minutes
Concept: Levi-s 512 Unisex Campaign
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
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