Anti-Slavery.org has released a new site called Choco-Coat.com that is aimed at the child slavery that goes on in countries around the world with cocoa farms.
As Easter is approaching, much of the chocolate we may be enjoying came from the hands of child slaves. The Ivory Coast produces 40 percent of the world's cocoa and due to lack of strict ethical standards, many children are forced to be workers in cocoa farms across the African country.
Choco-Coat.com was crafted to force cocoa traders to face the truth of where their cocoa actually comes from. The interactive site will take any text and "sugar-coat" it just as the cocoa traders have been doing with their actions. The overall site is fun, yet informative and very real.
Stats for Sugarcoated Messages
Trending: Older & Chilly
Research: 841 clicks in 262 w
Interest: 2.3 minutes
Concept: Choco-Coat It
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
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