The Coors Light Iced T is the First Ever Extension of the Brand

By: Shanley Erin - Published: Apr 23, 2012 • References: coorslight & canadianbeernews
Every summer, popular brewing companies from Brava to Bud Light release a specialty beer to keep you cool during the warm weather, and this summer Coors Light takes the reins with the Coors Light Iced T. The release is a light beer with natural flavor, brewed in the same way the company's beer is brewed.

As the first extension of the Coors Light brand, this iced tea is exciting for a number of reasons. With the summer alcohol market populated by more exotic brands, this addition will gain Coors some well-deserved recognition among a whole new target market. From the sounds of it, this product is perfect for those balmy nights when you want more than a buzz: you want an experience. Stats for Cuppa-Infused Booze Trending: Older & Chilly
Research: 718 clicks in 213 w
Interest: 1 minutes
Concept: Coors Light Beer
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: active beer bear ads, bottle music beats (sponsored), and diet-specific booze guides.