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The SPCA Microchip ad campaign may seem slightly confusing because of the scope of it, until you read the caption and realize that it is advocating the use of putting a chip in your pet so that you can find him or her if she ever runs off on you. The detailed map shots not only depict how overwhelming it can be to locate your beloved pet (flyers can only do so much), it also shows how much stress you can avoid if you simply use a microchip to find them.

Conceived and executed by New Zealand-based ad agency Colenso BBDO, the SPCA Microchip ad campaign is simple and direct, but also extremely effective. With an approved SPCA Microchip, you will never have to worry about lost pets again.