The Photoelectric Smoke Alarm Campaign Shows the Chances of a Fire

By: Meghan Young - Published: Aug 13, 2011 • References: & ibelieveinadv
The Photoelectric Smoke Alarm ad campaign is extremely clever. It is not often, especially lately, to see print ads that rely solely on script, yet it manages to connect to you instantly, especially if your name happens to be Marama, Nicola or Paul. The reason this is so happens to lie in the gray areas of our mind, in which we live in a fantasy land thinking that nothing bad could ever happen to us.

The Photoelectric Smoke Alarm ad campaign shows us that this is not the case.

Conceived and executed by New Zealand-based ad agency M&C Saatchi, the Photoelectric Smoke Alarm ad campaign calls out those previously stated names to demonstrate the chances of a devastating fire happening in their (and subsequently your) lives. Stats for Personal Warning Ads Trending: Older & Chilly
Research: 1,772 clicks in 250 w
Interest: 4 minutes
Concept: Photoelectric Smoke Alarm
Related: 52 examples / 40 photos
Segment: Neutral, 12-35
Comparison Set: 19 similar articles, including: ingredient-shaped foods, charted cinema campaigns, and scribbled spoiler campaigns.