As technology finds more and more ways to make life easier for the physically disabled, it appears like other industries are paving the way for the same; just take a look at the El Pais Con Tacto ad campaign. It signals the release of the Spanish newspaper's first ever braille publication. Although it doesn't necessarily embrace all of the new technology that has been coming around, the El Pais Con Tacto campaign shows that steps are being taken in the right direction nonetheless.
Conceived and executed by Uruguay-based ad agency Punto Ogilvy, the El Pais Con Tacto ad campaign shows a glimpse of what it would be like to be blind. The fingerprint symbolizes how the visually impaired see and interact with their surroundings, gaining information in order to live meaningful and productive lives.
Finger-Revealing News Campaigns
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