M&S and RNIB Created an Inclusive Magazine for the Holidays
Laura McQuarrie — November 21, 2023 — Marketing
References: christmasfood.marksandspencer & designtaxi
M&S and RNIB, the Royal National Institute of Blind People, teamed up to create the first accessible Christmas Food magazine for Marks & Spencer and it offers an inclusive design that supports people with visual impairments. There are different variations of the Christmas Food magazine available, including a paperback braille edition and an audio version that can be listened to online.
Every picture in the magazine is accompanied by a detailed description so that people can appreciate the content regardless of their ability to see. Those who are interested in obtaining a hard copy of the braille version can request one of the 200 copies available online.
This collaboration between Marks & Spencer and RNIB follows the creation of others like the first accessible edition of British Vogue magazine.
Every picture in the magazine is accompanied by a detailed description so that people can appreciate the content regardless of their ability to see. Those who are interested in obtaining a hard copy of the braille version can request one of the 200 copies available online.
This collaboration between Marks & Spencer and RNIB follows the creation of others like the first accessible edition of British Vogue magazine.
Trend Themes
1. Inclusive Design - The collaboration between Marks & Spencer and RNIB showcases the trend towards inclusive design for people with disabilities.
2. Accessible Publications - The creation of the accessible Christmas Food magazine by M&S and RNIB reflects the trend of making publications more accessible for people with visual impairments.
3. Multisensory Experiences - The audio version of the Christmas Food magazine demonstrates the trend of providing multisensory experiences for users with different abilities.
Industry Implications
1. Retail - Marks & Spencer's collaboration with RNIB in creating an inclusive Christmas Food magazine highlights the potential for accessibility-focused innovations within the retail industry.
2. Publishing - The development of the braille and audio versions of the Christmas Food magazine by M&S and RNIB showcases how the publishing industry can embrace accessibility to reach a wider audience.
3. Assistive Technology - The collaboration between Marks & Spencer and RNIB in creating accessible magazines demonstrates the potential for assistive technology innovations that enhance accessibility for people with disabilities.
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