The Heinz Seriously Good Pasta Sauce ad campaign is taking some inspiration from the graphic design and still life photography world right now. As though inspired by the IKEA ‘Homemade is Best’ cookbook, which was photographed by Carl Klein and later turned into a commercial, it features the ingredients of this tasty pasta sauce as it forms into a shape that represents the general flavor of each jar.
Conceived by New Zealand-based ad agency DDB, the Heinz Seriously Good Pasta Sauce ad campaign was photographed by Meek, retouched by Cameron Jones with typography by Casey King. Each ad embodies the four flavors (Alfredo, Creamy Mushroom, Tomato and Sweet Basil, and Parmigiano) in a minimalist, creative and delicious way.
Stats for Ingredient-Shaped Foods
Trending: Older & Mild
Research: 6,850 clicks in 246 w
Interest: 4 minutes
Concept: Heinz Seriously Good Pasta Sauce
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: charted cinema campaigns, spoofed milk campaigns, and cultured travel campaigns.
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