The Berocca Think Sharp Ads Pits Two People Against Each Other

By: Meghan Young - Published: Aug 13, 2011 • References: jwt & ibelieveinadv
Although I would normally advocate exercising your own mental capacities and capabilities in a more natural way, the Berocca Think Sharp ad campaign has really intrigued me with regards to this tablet. The clinically proven mix of vitamin and mineral supplements will not only make you "think sharp," but it will essentially help you to perform better throughout the day overall.

Conceived by Singapore-based ad agency JWT, the Berocca Think Sharp ad campaign is comprised of three print ads that show two people being pitted against each other. Although one looks to have the stronger, upper hand, the other is simply relying on his ability to outsmart his opponent (thanks to Berocca, of course). Simple yet effective, the Berocca Think Sharp ad campaign will certainly intrigue you as well. Stats for Outsmarting Adversary Campaigns Trending: Older & Chilly
Research: 2,701 clicks in 249 w
Interest: 4 minutes
Concept: Berocca Think Sharp
Related: 51 examples / 39 photos
Segment: Males, 12-35
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